EP 191

The Attention Tax

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Inside This Episode

In this episode, John Kennedy talks about the “attention tax” we pay every day through notifications, emails, social media, and even conversations that stay on our minds long after they’re over. He shares a few simple ways to be more intentional with your time and attention, and focus more on what actually matters. Because just like your money, where you spend your attention matters!

Three Biggest Insights

  • The Hidden Cost of Distraction
  • Treat Your Attention Like a Valuable Currency
  • Being Present Is an Investment

Key Takeaways

  • Audit Where Your Attention Goes: Take a look at your day and identify where your attention is being pulled away unnecessarily.
  • Protect Your Mornings: Give yourself time to start the day before immediately letting emails, notifications, and messages dictate your attention.
  • Batch Your Distractions: Set specific times to check messages, email, and your phone instead of allowing them to interrupt you throughout the day.
  • Be Where Your Feet Are: When you’re with your family, in a meeting, or doing something you enjoy, give that moment your full attention.
  • Redirect Your Attention to What Matters: Consider what areas of your life deserve more of your attention and intentionally invest it there.